What is PrestaShop?
Being the backbone of e-commerce sites, you can build a good content management system to design an e-commerce platform which can enhance your online sales. Online stores platform are a complex integration of various services and features allowing the users to navigate, search for products, select products, make payments, select delivery options and then complete transactions.
To retain customers and convert users to customers, you need to offer flawless, smooth, fast and easily navigable e-commerce software. The software also needs to be robust so that uptime of the site is not affected. The Fluidity of design and responsiveness to mobiles are another criteria that help to enhance customer satisfaction, product reach, and sales. If you too are looking for all these criteria for your online store then you can go for PrestaShop.
Comprehensive Product Features
Businesses are meant to be grown, and the obvious route to growth is increasing in sales and to achieve this, you need to enhance your product portfolio. With PrestaShop, you can be rest assured that even as you grow from a couple of products to a range of products, your online store will handle the consequent increase in user activity.
The varied built-in features allow you to customize a wide range of modules and extensions. Proving a cherry on the cake, this helps to control the overall look and feel of your online store giving you the ease of working with the open source software. Nonetheless, PrestaShop certainly comes handy with a thousand of options in plug-ins and add-ons which enhances its functionality.
Smart Administrative Panel
Offering you a wide range of tools, PrestaShop helps you to run your store in a manner that proves beneficial for you. The cluttered administrative panel is an impressive feature known as a smooth and intuitive panel that helps you to master it in less time.
The dashboard comprises of tools which can manage and set up your catalogue and subsequently your store easily. Furthermore, the dashboard settings are well-laid out, stat driven, instinctive to use, graphs and counters centric and above all professional.
Search Engine Optimization.
The efforts you put in can prove futile when customers won’t find your shop through the search engines. Even if you are providing a huge variety of products at your store with low prices and 24/7 support, it’s not going to attract customers online if it’s not digitally optimized.
Being optimized for various search engines like Google and Yahoo, PrestaShop offers you features like keyword tags, Meta information for products and categories, customized URLs and more which allows your store to reach a wide audience across the globe.
Even if you have no knowledge of building a website you can get a PrestaShop e-commerce site up and running for your store. The website builder offers plenty of options and opportunities with out-of-the-box themes so that you can invite customers as soon as you are launched.
It offers numerous options from themes to categories and extensions, including latest and premium responsive templates which can get you started with an eye-catching website.
Responsive to Mobiles
When your site focuses on mobile devices or accessories, it makes sense that the site has to look as good on a mobile device as it does from a desktop. PrestaShop themes are responsive and ensure that your store looks fabulous despite the fact of how the site looks on a mobile or a desktop screen.
Users will be astonished by their chosen devices since the software offers you with the hamper of animation effects so that you could float into the shopping cart displaying every aspect your store has to offer as it progresses. There’s a huge collection of PrestaShop Store templates for your data and specifications, along with sliding panels and standees for distinctive products and offers. It is compatible and displays merchandise efficiently and smoothly across all devices.
There is a large community of developers for PrestaShop open source software. Owing to this the users get a good support system to troubleshoot problems that may arise.
Since a couple of years after its launch, the popularity of PrestaShop has gained about more than 100,000 community members and 5 million downloads, used in 100 plus countries and yes – currently powering 165,000 online stores the world over!!
Integration with Most Popular E-commerce Sites
The products listed in your site will be automatically listed on the most popular websites if you use the relevant add-on software. Moreover, due to the inventory tracking feature, you will be able to track the inventory of each product. This is very helpful in preventing overselling.
With a very interesting feature of enabling multiple gateway options for online stores, PrestaShop makes it possible to handle and work as many payment gateways as you require for the success of your online store.
For a smooth customer experience, the checkout part must be exhaustive and efficient. In PrestaShop sites, customers can get a summary of their transactions before proceeding to validate the cart. The platform is integrated with a vast range of payment solutions and gateways. This helps in increasing the spread of customers across various geographical areas and credit/debit cards.
What are the new features in PrestaShop 126.96.36.199 release?
One of the members of the large PrestaShop community, Lathanao, together with the core development team has built an advanced mechanism for search called “Fuzzy search”. It gives online store owners an opportunity to improve website navigation and consequently user experience.
Fuzzy search implements the Levenshtein algorithm in the front office to allow error inputs or misspellings. Basically, this algorithm compares the differences between relevant strings and sorts them by distance (where the difference equals distance). It means that when a user makes a misspelling when searching for an item, approximate string matching leaves the system fewer words to consider. It puts less pressure on a server and makes the results load faster.
Email translation in the Back office & New languages
A merchant can now get email translation directly in the back office without accessing third-party translation programs or services. Together with the email theme feature from PrestaShop 1.7.6, this function can be turned on in Design -> Email theme. It speeds up the communication with international customers and prevents misunderstandings.
PrestaShop 188.8.131.52 release also introduces new languages available to the store administrator and end users. As PrestaShop is becoming more and more popular worldwide, during the installation, a merchant can use one of the 89 localization packs to make sure that there won’t be a language misunderstanding when the store is being set up.
In PrestaShop 184.108.40.206 release, emojis can be used both in front and back offices as all the database tables are encoded in utf8bm4 by default. It has been a while since emojis got into everyday life of most of the people so it is an important step in making PrestaShop a more up-to-date solution.
Manufacturer Part Number
This feature is needed to identify whether a product belongs to a certain manufacturer or not. It improves not only searching but also contributes to SEO as it allows search engines to demonstrate your product to a customer looking up products of a given producer or by using the product number.
New features in Order Pages
Several new features were added to improve order pages. One of the main goals here was to change the outdated design and improve efficiency with the help of more innovative solutions. First of all, the PrestaShop team carried out a survey among the users to discover the weak points. It demonstrated that order list page and order detail page are the ones that require improvement most. As a result, order pages were migrated to Symfony and redesigned.
The following features were added to upgrade the PrestaShop order list page:
- Order’s preview. Now, any merchant with a PrestaShop 220.127.116.11 based store can preview significant information about the order just by clicking on the special icon. There is no need to open the order itself as it used to be in the previous versions. Order’s Preview function provides the list of products ordered, customer info, the invoice and shipping addresses, the info about the carrier and tracking ID when there is one.
- Statuses’ color. This function allows merchants to group orders depending on their status. There are several colors which are set by default but it is possible to customize them in settings. By default, dark blue color means the orders require action from a customer. Light blue color means that the customer payment was accepted and now this order requires an action from the merchant. Green color orders do not require any action. Usually, it shows that the product is being delivered. Red or black in most cases demonstrate an error.
- Editable order’s statuses. This feature contributes to order fulfillment efficiency. A merchant can update or change order status directly from the order list page just by clicking on a label.
- Direct link to a customer’s profile. In the previous PrestaShop versions, merchants could access customers’ profiles at related order pages. Now, it is possible to get a link directly at the list of orders.
Besides the improvements listed above, bulk action which allows handling several orders at the same time was redesigned and the “open in new tabs” function allows opening several orders at once. You can learn more about it at the PrestaShop website.
The following improved features touched upon the page with order details:
- Customized products display. Now, all the changes can be checked directly from the order details page.
- Hooks replacement. Hooks were relocated mainly due to the changes in layout. Their new location is meant to improve backend user experience and increase efficiency.
- Product list pagination. This new feature sufficiently improves merchant user experience as it allows to decrease the time spent on navigating in the order product list. Pagination makes this list more structured and there is no need to scroll down the whole list to find the needed product.
- Pop-in with customer conversation. It allows a merchant to see the latest 4 messages and if necessary, the whole conversation as a pop-in. This function is a notable interface improvement as multiple users before complained about the absence of this feature.
Some PrestaShop merchants used to complain about the generic function in older versions that controlled the display of brands in the front office. Now, store administrators can separately configure individual suppliers to be demonstrated or not.
As it was reported in the previous PrestaShop versions that some users experience the lack of currencies available, the development team took care of it in the current release. Now, it is possible to add not only some new official currencies but also local ones or even custom. The PrestaShop store can be configured to display a currency in accordance with the language chosen.
New Insightful Error Page
In the older PrestaShop versions, online merchants used to face a blank page when there is an error in production mode in the back office. Now, this page provides the information about the error together with the possible ways to fix it. It helps to understand what is going on and the reason why the error occurred in the first place to prevent it from happening again in the future.
Core module enhancements
Besides the improved stability and performance by fixing over 160 notable bugs, several features were added to boost module productivity, including the following:
- Blockreassurance. Now, it is available everywhere, including above the header or below the footer and on all pages. In the previous PrestaShop versions, the backend users experienced the lack of customization opportunities as this option was available on product pages and checkout page only. This module also makes it possible to change icon colors, add description or links.
- Theme customization. This in-built module used to be available for homepage only. PrestaShop 18.104.22.168 release opens it for product pages and category pages. Core modules and the theme can be customized on these pages without difficulties.
- jQuery 3.4.1 With a new release, PrestaShop’s back office and core theme support the newest jQuery version everywhere. Learn more about jQuery migration here.
- Tabs with Symfony routes support and opportunity to enable/disable it. When working on previous versions, developers often had to use a fake legacy controller and the core team decided to eliminate this problem, enriching PrestaShop 22.214.171.124 with an advanced tab management module. If you disable it, it won’t be displayed.
- PHP 7.3 To increase PrestaShop performance, after 126.96.36.199 release, PHP 7.1.2 version and earlier are no longer supported as it was announced earlier.
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