What is PrestaShop?
Being the backbone of e-commerce sites, you can build a good content management system to design an e-commerce platform which can enhance your online sales. Online stores platform are a complex integration of various services and features allowing the users to navigate, search for products, select products, make payments, select delivery options and then complete transactions.
To retain customers and convert users to customers, you need to offer flawless, smooth, fast and easily navigable e-commerce software. The software also needs to be robust so that uptime of the site is not affected. The Fluidity of design and responsiveness to mobiles are another criteria that help to enhance customer satisfaction, product reach, and sales. If you too are looking for all these criteria for your online store then you can go for PrestaShop.
Comprehensive Product Features
Businesses are meant to be grown, and the obvious route to growth is increasing in sales and to achieve this, you need to enhance your product portfolio. With PrestaShop, you can be rest assured that even as you grow from a couple of products to a range of products, your online store will handle the consequent increase in user activity.
The varied built-in features allow you to customize a wide range of modules and extensions. Proving a cherry on the cake, this helps to control the overall look and feel of your online store giving you the ease of working with the open source software. Nonetheless, PrestaShop certainly comes handy with a thousand of options in plug-ins and add-ons which enhances its functionality.
Smart Administrative Panel
Offering you a wide range of tools, PrestaShop helps you to run your store in a manner that proves beneficial for you. The cluttered administrative panel is an impressive feature known as a smooth and intuitive panel that helps you to master it in less time.
The dashboard comprises of tools which can manage and set up your catalogue and subsequently your store easily. Furthermore, the dashboard settings are well-laid out, stat driven, instinctive to use, graphs and counters centric and above all professional.
Search Engine Optimization.
The efforts you put in can prove futile when customers won’t find your shop through the search engines. Even if you are providing a huge variety of products at your store with low prices and 24/7 support, it’s not going to attract customers online if it’s not digitally optimized.
Being optimized for various search engines like Google and Yahoo, PrestaShop offers you features like keyword tags, Meta information for products and categories, customized URLs and more which allows your store to reach a wide audience across the globe.
Even if you have no knowledge of building a website you can get a PrestaShop e-commerce site up and running for your store. The website builder offers plenty of options and opportunities with out-of-the-box themes so that you can invite customers as soon as you are launched.
It offers numerous options from themes to categories and extensions, including latest and premium responsive templates which can get you started with an eye-catching website.
Responsive to Mobiles
When your site focuses on mobile devices or accessories, it makes sense that the site has to look as good on a mobile device as it does from a desktop. PrestaShop themes are responsive and ensure that your store looks fabulous despite the fact of how the site looks on a mobile or a desktop screen.
Users will be astonished by their chosen devices since the software offers you with the hamper of animation effects so that you could float into the shopping cart displaying every aspect your store has to offer as it progresses. There’s a huge collection of PrestaShop Store templates for your data and specifications, along with sliding panels and standees for distinctive products and offers. It is compatible and displays merchandise efficiently and smoothly across all devices.
There is a large community of developers for PrestaShop open source software. Owing to this the users get a good support system to troubleshoot problems that may arise.
Since a couple of years after its launch, the popularity of PrestaShop has gained about more than 100,000 community members and 5 million downloads, used in 100 plus countries and yes – currently powering 165,000 online stores the world over!!
Integration with Most Popular E-commerce Sites
The products listed in your site will be automatically listed on the most popular websites if you use the relevant add-on software. Moreover, due to the inventory tracking feature, you will be able to track the inventory of each product. This is very helpful in preventing overselling.
With a very interesting feature of enabling multiple gateway options for online stores, PrestaShop makes it possible to handle and work as many payment gateways as you require for the success of your online store.
For a smooth customer experience, the checkout part must be exhaustive and efficient. In PrestaShop sites, customers can get a summary of their transactions before proceeding to validate the cart. The platform is integrated with a vast range of payment solutions and gateways. This helps in increasing the spread of customers across various geographical areas and credit/debit cards.
PrestaShop version 188.8.131.52 is now available. This release fixes one important security issue, read this article for more information.
The maintainer team has been made aware that malicious actors are exploiting a combination of known and unknown security vulnerabilities to inject malicious code in PrestaShop websites, allowing them to execute arbitrary instructions, and potentially steal customer’s payment information.
While investigating this attack, we found a previously unknown vulnerability chain that has been fixed in this release. At the moment, however, we cannot be sure that it’s the only way for them to perform the attack.
We suggest upgrading your shop quickly in order to benefit from this fix. Please remember to back up before you upgrade.
Be aware that upgrading your software might not be enough to secure your store if it has been hacked already. Consider contacting a specialist to perform a full audit of your site and make sure that no malicious content has been planted.
Reminder: the latest version of the 1-Click Upgrade is v4.14.2 and has been just released, don’t forget to upgrade it.
About the security fix
This security fix strengthens the MySQL Smarty cache storage against code injection attacks.
Note: this legacy feature is maintained for backward compatibility reasons and will be removed from future PrestaShop versions. It is recommended not to enable it due to reduced performance.
We would like to take the opportunity to stress once more the importance of keeping your system updated to keep your shop safe from attacks. This means regularly updating both your PrestaShop software and its modules, as well as your server environment.
Contributors to PrestaShop version 184.108.40.206:
- Dominik Shaim who first reached out to the security team and helped investigate the vulnerability
- Maintainers Daniel Hlavacek and Krystian Podemski who helped investigate the vulnerability
- Maintainer and security lead Thomas Baccelli who helped investigate the vulnerability and build the fix
- QA analysts and engineers who tested this release and the upgrade process: Florine Hea, Sarah Cavrot, Khouloud Belguith, Hana Rebai, Marwa Chelly, Hibatallah Aouadni, Boubker Bribri and Aurelien Rita.
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ASPHostPortal.com – Expert Support Team
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